WordPress is one of the best Content Management Systems around. It’s easy to use, it’s powerful, it’s feature packed and what’s more, it’s free.
One of the best things about WordPress however is that it comes pre-installed with a host of SEO features, all of which make optimizing your website for exposure in search that little bit easier.
For example, you can modify your URL structure by changing permalinks settings in the settings menu. You can change your URLs to include hyphenated page or post names, categories or even post IDs.
However, despite being a great tool, there are a few additional things you can do with WordPress, which are often overlooked, that will certainly help you along the way when it comes to optimizing your website.
WordPress and Pagination:
One of the most overlooked houston seo consultant SEO factors when using WordPress is pagination. Pagination basically refers to the process of linking to specific posts from a top category page e.g. your main blog page.
As you will see, the default installation of WordPress lets you move between newer and older posts by clicking the “newer” or “older” links at the bottom of your blog page.
However, the main problem with this is that search engines have to go through each and every link in order to access your older posts – this can minimise the amount of attention given by search engines to some of your older posts.
One solution to this problem is to install a plugin such as WP-Page Navi. This plugin will replace the standard “older” or “newer” post links with page numbers e.g. 1, 2, 3, 4, 5 etc.
This means more pages will be linked to from the top category blog page and subsequently, your older posts will likely get more attention from search engines.
One further way to get the most from your SEO, is to modify the number of posts displayed on each page. Google states that they will only crawl 100 links on a given page, however in my experience this is far from being a stringent value.
You can increase the number of posts you would like to display per page in the reading settings option under the settings menu in WP-Admin. I would recommend setting this to a minimum value of 20 posts per page.
The_Content and The_Excerpt:
Duplicate content can be a big problem when it comes to ranking prominently in Google, or other search engines. Ideally, a page of content should always reside on one single and canonical URL.
However, the default installation of WordPress can serve up a number of problems in this respect. The main problem is that the content created for a post can be displayed in full on different sections of a blog or website, and on different URLs.
The main sections of a WordPress Installation where this can occur include the post itself (which is where the full post should be displayed), the category page, the archive page and the blog page.
Luckily however, there’s a very simple change you can make to rectify the problem. Simply search in your templates for the term “the_content” and replace it with “the excerpt” (however, you should be careful not to do this with your main post template).