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The JaxJox interactive home gym.
JaxJox, which makes a smart personalized home gym that uses AI to track and improve your performance and give you a wellness score, just scored itself. The Seattle-based fit tech company announced today that it has raised $10 million to bring its JaxJox “interactive fitness studio” to market.
The company also announced an exclusive retail partnership with Best Buy, and customers can get the fitness studio installed by Best Buy’s Geek Squad.
The system consists of a 43” touchscreen TV that can display fitness classes as well as data about your performance. The screen rotates both horizontally and vertically, and tilts if you’re doing floor exercises. Crucially, however, JaxJox isn’t just about cardio: the system has integrated smart dumbbells and a smart kettlebell — both configurable for different weights — that also report performance data. There’s also a “smart push-up device” and a vibrating, massaging foam roller.
All integrate with Apple’s HealthKit and will integrate with GoogleFit in a few months.
“The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI performance tracking and interactive live and on-demand coaching for a personalized workout experience,” the company says. “Interactive Studio has a substantially richer training experience with personalized, real-time data including repetitions, power and a proprietary Fitness IQ score.”
The JaxJox interactive home gym
That Fitness IQ score is generated by AI, the company says, and includes data on peak and average power, heart rate, workout consistency, steps, body weight, and the fitness level you’ve chose to attain.
“Beyond fitness-tech products, my vision is to close the gap between fitness and health,” says JaxJox CEO Stephen Owusu. “By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience.”
This type of home gym, that enables smart workouts either solo or with others — JaxJox has a gym friends feature that lets you work out with a few friends — is the future of home fitness. Along with a few other video-centric competitors (notably Peloton, which of course lacks the weights component) something like this feels like the future of gyms.
At least for those of us who aren’t planning to return to a public gym anytime soon.
I asked Owusu for a few more details via email:
John Koetsier: How close is the full hardware/software package to release?
Stephen Owusu, CEO of JaxJox
Stephen Owusu: The InteractiveStudio will be released by the end of this year.
Koetsier: Is there a vision to eventually add a cycle and/or treadmill? Would you build it yourself or integrate with existing players?
Owusu: We always look for opportunities to simplify a consumers experience and allow them to integrate other fitness tech into our platform. That way they can bring all their data to one centralized location.
In 2020, gyms shut down — and, for many of us, so did our fitness routines. But then we took a chance on workout equipment: creating our own personal gyms inside our living spaces, free of overpriced membership fees and impossible to get into 7 a.m. classes. Now that we’re workout-from-home pros AND Amazon Prime Day is upon us, it’s a smart time to affordably add some new exercise equipment to our favorite fitness studio in town (aka our apartment).
Ahead, find the best Prime Day deals on everything from indoor bikes to exercise balls, dumbbell sets, and activewear essentials that will give your personal-gym setup a major equipment upgrade.
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We’ve reinvented the gym. Our gym focuses on functional fitness and you’ll find a layout and equipment not found at most gyms.
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Do you miss an exercise? Found a bug? Recommendations for the next version? Let us know! Feedback is always greatly appreciated, because it helps us to create the world’s best fitness app. If you find a bug, please email us at [email protected] Rating 1 star doesn’t help us to solve it.
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As President Trump allows gyms to re-open in the first phase, if gyms adhere to strict physical distancing and sanitation protocols, Planet Fitness (NYSE:PLNT) surges 17.6% in the extended trading.
Nautilus (NYSE:NLS) and Peloton (NASDAQ:PTON), brands known for thier “at home” offeringss, were down 7.4% and 5.7%, respectively.
Town Sports (NASDAQ:CLUB), which just days ago was reportedly flirting with filing for bankruptcy, is up 14% in the pre-market
Prior: U.S. economy to reopen in phases: coronavirus briefing
As President Trump allows gyms to re-open in the first phase, if gyms adhere to strict physical distancing and sanitation protocols, Planet Fitness (NYSE:PLNT) surges 17.6% in the extended trading.
Checking, Nautilus (NYSE:NLS) and Peloton (NASDAQ:PTON), at the home fitness brands, were down 7.4% and 5.7%, respectively.
Prior: U.S. economy to reopen in phases: coronavirus briefing
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