JaxJox, which makes a smart personalized home gym that uses AI to track and improve your performance and give you a wellness score, just scored itself. The Seattle-based fit tech company announced today that it has raised $10 million to bring its JaxJox “interactive fitness studio” to market.
The company also announced an exclusive retail partnership with Best Buy, and customers can get the fitness studio installed by Best Buy’s Geek Squad.
The system consists of a 43” touchscreen TV that can display fitness classes as well as data about your performance. The screen rotates both horizontally and vertically, and tilts if you’re doing floor exercises. Crucially, however, JaxJox isn’t just about cardio: the system has integrated smart dumbbells and a smart kettlebell — both configurable for different weights — that also report performance data. There’s also a “smart push-up device” and a vibrating, massaging foam roller.
All integrate with Apple’s HealthKit and will integrate with GoogleFit in a few months.
“The InteractiveStudio is the first home gym that includes connected free-weight equipment with AI performance tracking and interactive live and on-demand coaching for a personalized workout experience,” the company says. “Interactive Studio has a substantially richer training experience with personalized, real-time data including repetitions, power and a proprietary Fitness IQ score.”
That Fitness IQ score is generated by AI, the company says, and includes data on peak and average power, heart rate, workout consistency, steps, body weight, and the fitness level you’ve chose to attain.
“Beyond fitness-tech products, my vision is to close the gap between fitness and health,” says JaxJox CEO Stephen Owusu. “By monitoring performance metrics and using AI, we can give users a more holistic view of their health and provide recommendations on improving their wellbeing. We know working out is only one aspect of wellness and will continue to enhance our platform to provide an unparalleled experience.”
This type of home gym, that enables smart workouts either solo or with others — JaxJox has a gym friends feature that lets you work out with a few friends — is the future of home fitness. Along with a few other video-centric competitors (notably Peloton, which of course lacks the weights component) something like this feels like the future of gyms.
At least for those of us who aren’t planning to return to a public gym anytime soon.
I asked Owusu for a few more details via email:
John Koetsier: How close is the full hardware/software package to release?
Stephen Owusu: The InteractiveStudio will be released by the end of this year.
Koetsier: Is there a vision to eventually add a cycle and/or treadmill? Would you build it yourself or integrate with existing players?
Owusu: We always look for opportunities to simplify a consumers experience and allow them to integrate other fitness tech into our platform. That way they can bring all their data to one centralized location.